Advanced On Page SEO Techniques 2019 that help to your for organic SEO ranking. Implement all On Page SEO Techniques and Strategies for quick SEO Optimization.
What is SEO (Search Engine Optimization)?
Search Engine Optimization (SEO) This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
Now this optimization is basically classified into two categories
- On-Page Optimization
- Off-page Optimization
On Page SEO?
What is On Page SEO: On Page, Optimization is the process of updating on page elements such as page titles, internal linking, meta tags & descriptions, images etc. with in our website or blog is called on-page optimization.
Off Page SEO?
Off Page refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
In today’s post, we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.
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On Page SEO Techniques
1. Page Title
The page title or post title is very important for any webpage, the title which appears as a first thing on the website or webpage. The title should be around 60 to 80 characters limit. And also, make sure your post title always comes with H1 tags.
2. SEO Title
Google and other search engines take the SEO title and display it in the search engine result pages. Google shows the first 55 to 65 characters. So make sure your SEO title would be around 60 characters. You can check the SEO title by hovering your mouse pointer over the browser tab.
Format: <title>Best On Page SEO Techniques, SEO Strategies</title>
3. Meta Description
The meta description is also a very important factor for on page SEO. Its is not rank directly but it helps indirectly. It is one of the best places to put our keywords. Meta description helps to increase the click-through rate (CTR) in the SERPs. CTR is again one of the ranking factors in SEO. Most of the search engines display the keywords in the description in bold format.
Format: <meta name=”description” content=”your meta description goes here”>
4. Meta Keywords
In the meta keyword, we place our targeting keywords. mostly 3 to 4 keywords are suggestible. Some experts do not bother about the usage of meta keywords. Meta keywords are the least priority in ranking factors in SEO.
Format: <meta name=”keywords” content=”keyword 1, keyword 2/>
5. Meta Robots
Meta robots also another special HTML tag, where we inform the robots or bots to either index or not index our website page.
Example 1: <meta name=”robots” content=” index, follow”>
The above example means that we tell the robots to index or scan all the page content and we allow bots to follow all the external links.
Example 2: <meta name=”robots” content=” noindex, nofollow”>
In the second example, we not allow bots to either index the page for the blog page or follow any of the links which are available in that particular page.
6. Meta Language
A Meta Language tag is basically used to notify what language for website content is written in.
Format: <meta name=”language” content=”English”>
7. Quality/Unique Content
Quality content is most essential because only with quality content can you attract a lot of people to visit your posts. Google preferred always unique content. The uniqueness in your content makes users want to go through the work you do, thus making your work viewed by many.
8. Content Structure
Always try to not use huge paragraph Writing. For example, blogs must contain an introduction, body, and conclusion. While writing the body for the blog, you can also add numbers, points to instead of paragraphs to make it more engaging. This will encourage more viewers to visit your website, thus increasing the traffic there.
9. Word Count (850 Words Min)
The word count should at least be a minimum of 1000 words so the content seems good enough. This is not the minimum word count to publish a blog, but a minimum of 1000 words makes your content’s readability higher.
10. Keyword in Title
Make sure that at least one time of your main keywords comes in both, SEO title as well as post page title. The search engine gives more priority for the first three words in both post title and SEO title. So, if possible, try to place the keywords within the first 3 words.
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11. Keyword in Summary
Add keywords in the first paragraph, precisely, in the first line and if possible, place it in the first word of the introduction line.
12. Keyword in Conclusion
We must have a conclusion part. for adding focus keyword And make sure you add at least one keyword in the conclusion part.
13. Keyword Density
This is the most important topic among SEO experts. There are no specific rules and policies for the use of keyword density. But as per 1000+ experiments, we understand that the keyword density of 3 to 5 % works well.
15. Long Tail Keywords
Long tail keywords are always important for a blog, ones when compared to single or double word keywords. Also, the competition is very low but we can rank it very soon for the long tail keywords.
16. LSI Keywords
LSI keyword is nothing but Latent Semantic Indexing keywords. They are keywords that need not essentially be synonymous to your keywords but are semantically related to them.
17. H1, H2, H3
The H1, H2, and H3 stand for Heading. We use at least three Heading tags on each blog/post. The first heading or title of the blog is automatically assigned H1. You can use H2 for the side-headings of your post. And H3 is for sub-headings, if any, on the post. Make sure to use all the three types for better credibility.
18. Image File Name
Before uploading any image you should rename the image. That is, make sure to use hyphens instead of giving spaces for the name of the image.
The internet connection is slow and the image doesn’t seem to load. The image Alt tags are given in such a way that when an image doesn’t load, we are still able to see the text about that particular image, instead of the picture. The text in the place of the image due to a slow internet connection is called image alt tags.
20. Optimized Image
Optimized images according to the google so that it can render easily when the page loads. We have many images optimizing tools online. Make use of it and get it done.
21. Internal Links
When you select a word or a certain set of words and inter-link them to some other related blog in your own website (Same Domain), those are known as internal links.
22. External Links
When the highlighted set of words in your blog take you to some other website, if you have interlinked them with a blog outside of your website, they are called external links.
23. XML Sitemap
An XML sitemap is a place where we can outline the structures of your site. We can call it as search engine friendly sitemap. XML format is easily understood by search engine bots but it is not easily understood by a human. If you happen to visit an XML sitemap you will just see a bunch of codes. If you have any crawling issue on your website or blog, XML sitemap is the best option to go with.