Link Building for SEO: Beginner’s Guide (2023 Update)

Karn Arya
9 Min Read
What Is Link Building Beginner's Guide
What Is Link Building Beginner's Guide

Are you blogger and SEO profession and your are facing problem for link building. In this article we share complete beginner’s guide for link building for SEO to rank your search engine ranking and site authority .

In the field of SEO, link creation describes actions to increase the quality links to a website, backlinks help to rank your webpage on the top search engine rankings.

What Is Link Building?

Link building is an of page-seo strategy that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users to easily navigate between different pages on the Internet.

what is backlink building process minidea

Link building can be done in a number of ways, including creating valuable content that other websites will want to link to, reaching out to other websites and asking for a link, or by earning links through PR or marketing campaigns. They also help search engines crawl between the different pages on your website.

The anatomy of a hyperlink, also known as an HTML link, is relatively simple and consists of several parts:

  1. The anchor text: The visible, clickable text of the link that is usually underlined and appears in a different color than the surrounding text. This text is the “anchor” that users click on to be taken to the linked resource.
  2. The href attribute: This attribute is used to specify the destination of the link, which can be an internal page on the same website, an external page on another website, or a file such as a PDF or image. The href attribute is used to specify the location of the resource and it starts with “http://” or “https://” or “/”
  3. The title attribute: This attribute is used to provide additional information about the link, such as a brief description of the resource or the file type of the linked resource. It appears as a tooltip when you hover over the link.
  4. The target attribute: This attribute specifies where the linked document will be opened. It could be “_blank” to open the link in a new tab or “_self” to open it in the same tab.
<a href="http://example.com" title="This is an example link">Example website</a>

The anchor text is “Example website”, the href attribute is “http://example.com“, and the title attribute is “This is an example link”. When a user clicks on the link, they will be taken to the website example.com

Note that the HTML <a> tag is the fundamental element to create a hyperlink, and it is widely used across HTML, XHTML, and HTML5.

Link building is a very important part of SEO because it is a major factor to rank your webpage.

“In general, webmasters help to improve keyword ranking of their websites by increasing the number of high-quality sites that link to their webpages.”

what-is-link-building-process

Here o show some of the major benefits of backlink building

Search engine ranking

Search engines like Google use links to help determine the authority and relevance of a website, and a website with many high-quality inbound links is likely to rank higher in search engine results pages (SERPs).

Referral Traffic

In addition to helping with search engine ranking, links can also drive referral traffic to a website. When a user clicks on a link to a website, they are taken directly to that website. This can lead to increased brand exposure and potential new customers.

Validation and Trust

Link building can also help to establish a website as an authoritative source of information in its industry. When other reputable websites link to a website, it can signal to users that the website is a credible source of information.

Competitive Advantage

Link building can also help a website to compete more effectively with other sites in the same industry. If other websites in a particular niche have high numbers of inbound links, a website that is trying to compete in that niche will need to focus on link building in order to achieve the same level of visibility and authority.

There are many different types of link building, and the best strategy for a website will depend on its goals, resources, and the competitiveness of its industry. Some of the most common types of link building include:

  1. Content marketing: Creating valuable and informative content that other websites will want to link to, such as blog posts, infographics, and videos.
  2. Guest blogging: Writing articles for other websites in the same niche, and including a link back to your own website in the author bio or in the body of the article.
  3. Broken link building: Finding broken links on other websites and offering to replace them with links to your own content.
  4. Resource page link building: Finding resource pages in your niche and asking to have your website included as a link on the page.
  5. Influencer marketing: Partnering with influencers or bloggers in your niche and asking them to include a link to your website in their content.
  6. Link round-ups: Creating a list of valuable resources in your niche and including links to your own website within the list.
  7. Directories: Submitting your website to relevant directories and online databases.
  8. Social media marketing: Using social media platforms to promote your content and earning links through shares and mentions.
  9. Press Release: Creating a press release about new product or update on your business can help you earn links.
  10. Internal Linking: Creating internal links from one page to another on your own website, can help spread the link equity throughout the website.

How To Get Other Site Linking To You

Link building can be performed with many strategies to acquire backlink. include:

  • Writing epic content.
  • Write pillar content and inform bloggers.
  • Guest blogging for creating backlinks.
  • Infographics.
  • Videos.
  • Directory submission.
  • Comment on other’s blogs.
  • Social bookmarking websites.
  • Manual outreach
  • Social media promotion.
  1. Resource Link: Resource links are a category of links
  2. Reciprocal link: Reciprocal link is a mutual link between two websites, for mutual traffic.
  3. Social bookmarking Submission: This is the other best and fastest way to categorizing web pages in a public location on the web.
  4. Image linking: Image linking is a way of submitting images, such as infographics, to image directories.
What is Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own website.

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