Google Voice search is becoming an incredibly popular application to optimize your business, and this one is indeed expected to continue growing. According to Comscore, 50% of all searches will be voice searches by 2020. Teenagers are savvy users of voice search, but Thrive Analytics found that people in all age groups use mobile personal assistants.
If you have an Android or Google Pixel smartphone and haven’t tried using Google Search With Voice yet…
In 2016 According to the Internet Trends Report that 22% of people use Google Voice to search for finding local information. It makes sense because people use mobile phones on the go.
Tips To Optimize Google My Business Listing
1. Claim and Verify your Google My Business Listing
If your business has a physical location, or you have a shareable address for your headquarters, your first step should be to claim and verify your Google Business listing Click Here.
How to verify your business on Google: The world has gone mobile With it, smart businesses have learned local SEO strategies that connect consumers of the Smart Phones are driven economy to their business locations.
You can go through the details on how to verify your business on Google here. Essentially, this process is to confirm your website is trustworthy, and that Google can (and should) send customers to it.
2. Update Your Business Information
After you verify your business, you’re going to want to update your business information.
Business information can include details like the category of your business, the hours of operation, the phone number for your business, and high-quality images which will ideally compel the user to click on your website link.
3. Optimize Business Listings across multiple search engines, maps, and Mobile apps
Only Google My Business Account is not enough to optimize your business location. You should connect your business present across as many search engines and apps, including Bing, Apple Maps, Yelp, and a variety of others.
First make sure your listings have as much content as possible like product/service reviews, operating hours, expertise, location, payment options, etc.
4. Utilize AdWords’ Location Extensions
Ad Words location extension is a way to ensure your ads are being displayed to those highly motivated mobile shoppers.
Enabling location extensions enables you to have your business’ address, phone number, and directions to your business displayed alongside your ads – which is crucial if you want to show up in those “near me” voice searches.
5. Add “Near Me” Keywords
Do you know that 50% of local mobile searches by a consumer lead to a store visit in a single day?
Given that users have local intent when searching on their mobile phones, you need to get the keywords right.
You can gain a lot of more business by carefully incorporating the following keywords into your SEO planning:
- The phrases people use to describe the neighborhood around your location
- You can use “Near me” in your title tags, meta description, internal links, and anchor text.
- Landmarks around your business location
- The titles of local institutions that are similar to your business
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