Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.
We have come up with this post to answer this very particular question about what is Search Engine Marketing.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of their websites by purchasing Ads on search engines such as Google, Yahoo or Bing. SEM increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
What is Search Engine Marketing?
According to Search Engine Land,
“Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”
Paid search ads help marketers get more web traffic via desktop or mobile web search.
To understand what is Search Engine Marketing, you should know below-given factors upon which SEM Depends-
- Understanding the target audience
- Setting specific goals for the Ad campaign
- Selecting the right keywords to target
- Arranging those keywords into focused campaigns and ad groups
- Creating compelling advertisements
