100 Most Expensive Keywords in Google Ads
What are the most expensive keywords? We analyzed the most expensive keywords people are bidding for on Google Ads. This guide maps high-cost keywords across industries and breaks down cost per click.
Google generates most of its revenue through Google Ads, which operates through pay-per-click advertising. Advertisers use keywords with higher PPC rates, resulting in higher marketing budgets.
The most expensive keywords in Google Ads right now
| Keyword | CPC | Monthly US volume | Vertical |
|---|---|---|---|
| chordee repair | $105.00 | 800 | Medical / surgery |
| mesothelioma attorney chicago | $100.00 | 1,200 | Legal |
| lawsuit mesothelioma | $100.00 | 900 | Legal |
| los angeles slip and fall attorney | $100.00 | 500 | Legal |
| truck wreck lawyers | $100.00 | 500 | Legal |
| houston injury attorney | $100.00 | 600 | Legal |
| maritime law firm | $100.00 | 600 | Legal |
| global eor | $100.00 | 900 | B2B software |
| interstitial ads cpm | $100.00 | 600 | Adtech |
| nyc tax refund status | $100.00 | 500 | Finance |
Most Expensive Keywords in Google Ads
| Keywords | Cost per click |
|---|---|
| drunk driving accident lawyer houston | 1540.00 |
| car accident attorney edinburg | 1490.00 |
| internet randomly drops for a few seconds | 1455.00 |
| tractor trailer accident attorney near me | 1420.00 |
| is dsl dial up | 1300.00 |
| how fast is 128kbps | 1215.00 |
| freight house paducah | 1155.00 |
| vpa instructure | 1080.00 |
| wrongful death lawyers los angeles | 1050.00 |
| new iberia car accident lawyers | 1030.00 |
| dram shop liability lawyers | 1020.00 |
| dothan al personal injury lawyer | 1015.00 |
| aai edu | 1000.00 |
| keiser student | 1000.00 |
| is keiser a good university | 1000.00 |
| what is system io | 1000.00 |
| keiser university course schedule | 1000.00 |
| phemex in usa | 1000.00 |
| t premarket | 1000.00 |
| keiser university directions | 1000.00 |
| banks power promo code | 1000.00 |
| keiser university lawsuit | 1000.00 |
| the athletic 1 dollar | 1000.00 |
| is keiser university regionally accredited | 1000.00 |
| keiser university deadlines | 1000.00 |
| scentsit | 1000.00 |
| tunercult coupon | 1000.00 |
| keiser cost | 1000.00 |
| collegecentral/keiser | 1000.00 |
| vacation offer.com reviews | 1000.00 |
| go high level marketing | 1000.00 |
| vacation offers reviews | 1000.00 |
| 1-800-ask-gary reviews | 1000.00 |
| acceptance rate for keiser university | 1000.00 |
| chrome pkg download | 1000.00 |
| aai.edu | 1000.00 |
| keiser university commercial | 1000.00 |
| verizon government sales | 1000.00 |
| verizon msi | 1000.00 |
| keiser university student population | 1000.00 |
| is keiser university private or public | 1000.00 |
| keiser university help desk | 1000.00 |
| keiser university undergraduate catalog | 1000.00 |
| olay brand in usa | 1000.00 |
| chrome msi file | 1000.00 |
| miller motte tulsa | 1000.00 |
| is vacation offer legit reddit | 1000.00 |
| dara bricks | 1000.00 |
| apexfunded | 1000.00 |
| apex prop trading | 1000.00 |
| verizon public sector | 1000.00 |
| keiser university withdrawal policy | 1000.00 |
| dell.premier | 1000.00 |
| keiser university gym | 1000.00 |
| what is axiom company | 1000.00 |
| where is keiser university main campus | 1000.00 |
| where is keiser | 1000.00 |
| keiser university scam | 1000.00 |
| is keiser accredited | 1000.00 |
| xpert rating | 1000.00 |
| athlete discount | 1000.00 |
| keiser university president | 1000.00 |
| how much money does disney make in a day | 1000.00 |
| how many students attend keiser university | 1000.00 |
| what is systeme | 1000.00 |
| banks power promo codes | 1000.00 |
| keiser university class schedule | 1000.00 |
| android store data | 1000.00 |
| okta device trust certificate | 1000.00 |
| keiser university students | 1000.00 |
| keiser doral | 1000.00 |
| keiser university lake underhill | 1000.00 |
| keiser university bursar office | 1000.00 |
| systeme.ii | 1000.00 |
| what does go high level do | 1000.00 |
| the athletic special offer | 1000.00 |
| keiser university loan forgiveness program | 1000.00 |
| backup in linux | 1000.00 |
| system me | 1000.00 |
| verizon wireless government support | 1000.00 |
| smidge promo code | 1000.00 |
| is keiser university good | 1000.00 |
| uptodate mounjaro | 1000.00 |
| google msi download | 1000.00 |
| the athletic discount code | 1000.00 |
| dell premeire | 1000.00 |
| keiser university employee benefits | 1000.00 |
| keiser university employee handbook | 1000.00 |
| keiser calendar | 1000.00 |
| verizon wireless government | 1000.00 |
| sntsy | 1000.00 |
| stephen matthews md colorado | 1000.00 |
| keiser bb | 1000.00 |
| axioms definition | 1000.00 |
| databricks distributed computing | 1000.00 |
| cit group stock | 1000.00 |
| what is systeme io | 1000.00 |
| dell priemer | 1000.00 |
| sistem io | 1000.00 |
| keiser university corporate office | 1000.00 |
| hornblasters coupon | 1000.00 |
High Google Ads Quality Scores can lower your CPC and help you pay less for the most searchable keywords.
When running a Google Ad campaign, avoid using expensive keywords, as these can increase your budget. Conversely, when blogging, you should use high CPC keywords on your blog.
How Do the Most Expensive Keywords Affect PPC?
It’s important to understand the impact of using expensive keywords on pay-per-click (PPC) advertising. Expensive keywords, which have a high cost-per-click (CPC), can impact marketing strategies in several ways.
Increased Cost and Budget Impact
Expensive keywords increase CPC (cost per click), meaning advertisers pay more per click. This can quickly deplete PPC budgets, especially in competitive industries like insurance, where keywords can cost $40 to $50 per click or even more.
Increased Competition
Keywords with high search volumes are highly competitive, leading to many advertisers bidding on them. This increases the price of keywords, and advertisers bid higher to stay competitive.
What is the Most Expensive Keyword Category?
Insurance keywords are by far the most expensive keywords and high search volumen industry. For example, “health insurance” only averages a $9 CPC since it has approx 200,000+ searches per month.
For example, “best car insurance in North Carolina” was the most expensive term in this category, with a click rate of $220.
All insurance-related keywords have a very high PPC and, like other keyword categories, become more expensive when targeted or localized search terms are added to them.
Conclusion
Hopefully, this article has helped answer those questions about what the most expensive keywords. Expensive keywords cover products or services that people look for urgently.
FAQs
Which industry has the highest CPC keywords?
The Legal industry is universally recognized as having the highest Cost-Per-Click (CPC) keywords.
Why are insurance keywords so expensive?
Insurance keywords are expensive mainly because insurance customers are extremely valuable to advertisers.
Are expensive keywords worth it for small businesses?
Expensive keywords can be worth it for small businesses-but only when the lifetime value of a customer and your conversion rates.
What is considered a high CPC keyword?
Keywords with a CPC above $50 are generally considered high.
