Examples of SEO Keywords for Search Intent
Find the examples of SEO keywords by intent for each one to the right page type, from informational and commercial to transactional, navigational and local.
If you are looking for examples of SEO keywords, the answer isn’t simply a list of phrases. Identifying the right keyword depends on understanding what the user is searching for—whether it is a definition, a comparison, a brand page, or a provider of a specific product or service. This determines how you should design the page and which ‘call to action’ you should use.
Two keywords might look similar but can have different meanings. Therefore, it is crucial to understand how users search for a specific topic. You can adapt the patterns shown in the examples below to suit your specific field.
Examples of SEO keywords
A good keyword example shows three things: the topic, the searcher’s stage and the likely page format. If it includes “best,” “vs” or “reviews,” the user is evaluating.
| Intent | User goal | Common modifiers | Best page type |
|---|---|---|---|
| Informational | Learn or solve a problem | what is, how to, guide, tips | Blog post, tutorial, glossary |
| Commercial | Compare options | best, top, reviews, vs, alternatives | Listicle, comparison, buyer guide |
| Transactional | Take action | buy, pricing, demo, coupon, near me | Product, signup or landing page |
| Navigational | Reach a known brand or page | login, support, pricing, app | Brand page, support page, feature page |
| Local | Find a provider nearby | near me, in [city], open now | Location page, service page, Google Business Profile |
Informational intent
Informational keywords are used to understand something or complete a task. For example, examples of SEO keywords in this category often start with “how,” “what,” “why” or “guide.”
| Keyword pattern | Example | Best content angle |
|---|---|---|
| What is [topic] | what is technical SEO | Clear definition with examples |
| How to [task] | how to write meta descriptions | Step-by-step tutorial |
| [Topic] guide | keyword research guide | Complete beginner or practical guide |
| [Problem] tips | SEO tips for small business | Actionable advice |
| Why does [issue happen] | why is my website not ranking | Troubleshooting article |
Commercial intent
Commercial keywords signal evaluation. When it comes to choosing keywords — commercial intent is actually more important. Common examples of commercial intent keywords include:
| Keyword pattern | Example | Best content angle |
|---|---|---|
| Best [category] | best SEO tools for startups | Ranked list with selection criteria |
| [Brand] alternatives | Canva alternatives | Comparison by use case |
| [Tool A] vs [Tool B] | Webflow vs WordPress | Side-by-side comparison |
| [Category] reviews | CRM software reviews | Pros, cons and buyer fit |
| Top [solution] for [audience] | top accounting software for freelancers | Audience-specific shortlist |
Transactional intent
Transactional keywords is ready to do something: buy, subscribe, read book, download, register, compare pricing or request a demo. Use examples of SEO keywords like “buy standing desk online,” “book dentist appointment,” and “SEO software pricing”.
| Keyword pattern | Example | Best page element |
|---|---|---|
| Buy [product] | buy ergonomic chair | Product grid or product page |
| [Product] pricing | email platform pricing | Pricing table or plan details |
| Book [service] | book a tax consultation | Booking form and trust proof |
| [Tool] free trial | SEO tool free trial | Trial landing page |
| Download [asset] | download content calendar template | Download page or lead form |
Local search intent
Local keywords combine search intent with geography. Local examples of SEO keywords include “dentist in Austin,” “best vegan bakery near me,” “roof repair Chicago”.
| Keyword pattern | Example | Best content angle |
| [Service] near me | SEO agency near me | Local service page |
| [Service] in [city] | family lawyer in Miami | City landing page |
| Best [business] in [city] | best coffee shop in Denver | Local list or business page |
| [Service] open now | urgent care open now | Hours, directions and contact info |
| [Neighborhood] [service] | Brooklyn dog groomer | Neighborhood-focused page |
FAQs
How many keywords should one page target
One page should usually have one primary keyword and several closely related secondary terms.
Can the same keyword have more than one intent?
Yes. Some keywords are mixed-intent, especially short phrases.
Conclusion
Finding keywords is only the first step. Businesses and SEO professionals continue to optimize website with search intent according to website needs.
