White Hat SEO Vs Black Hat SEO: Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query.
There are two basic SEO strategies: white hat SEO and black hat SEO. Do you know the difference between white hat vs. black hat SEO?
If you want to be an SEO hero and…
- Protect your brand reputation
- Increase your domain authority
- Get more and more traffic over time
Difference Between White Hat SEO Vs Black Hat SEO
In this guide, we’ll explain the difference between white hat vs. black hat SEO
What is White Hat SEO?
White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of search engine optimization.
White hat SEO techniques are all designed to garnering organic search traffic with high-quality content and can include a number of tactics such as:
Common White Hat SEO Techniques:
1. Quality content is the best way to be awarde by search engines and how they rank your site or blog. Content should be lengthy, well organize, and optimize with internal links, images. Always remember that quality content is king!
2. Content-relevant keywords: Always try to use keywords relevant content.
3. Make Your Site Easy to Navigate: Clear navigation helps visitors to find what they need without getting frustrated.
4. Internal and External Linking:
Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.
What is Black Hat SEO?
Black Hat SEO is more frequently use by those who are looking for a quick financial return on their website. Black Hat SEO techniques can be penalized—and in some cases, de-indexed altogether.
These sorts of techniques are mainly use on sites with a quick-return business model, like retail sites or subscription sites.
Black hat SEO techniques can include:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing rich snippets markup
- Sending automated queries to Google.
If you’re using any of these tactics, you’re doing black hat SEO.
Learn more about how to improve your search rankings and maintain site best practices found in our OFF Page SEO Techniques.