<meta name=”description” content=”A page’s description, usually one or two sentences.”/>
The function of a meta description for your page is simple: its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate click through from search engines. The meta description is a 160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description.
- It should be around 135 to 160 characters.
- It should match the content.
- It should contain the focus keyword.
- The meta description should be unique.